OOH & Digital Marketing Agency in Australia - Airport Ads

OOH & Digital Marketing Agency in Australia

Airport Advertising

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Service Overview

Airport Advertising delivers a unique combination of visibility and premium positioning in some of the busiest transportation centers globally. With thousands of travelers passing through terminals, lounges, security areas, and boarding gates every day, airports offer unparalleled access to affluent, professional, and international audiences.

Whether it's through static or digital billboards, digital displays, elevators, airport lounge sponsorships, floor decals, or elevated advertising around baggage claim or escalator areas, airport media is an ideal platform for brands targeting travelers at key decision-making points.

At Vision 2020 Group, we help you choose the most effective advertising placements based on your target audience and desired impact. With airports serving as high-traffic venues for business professionals, luxury shoppers, and global travelers, airport advertising works best for luxury brands, financial services, tech products, tourism, and e-commerce platforms.

How We Make It Work

Airport & Location Selection

- We help select the right airports and zones within them based on:
  - Traveler demographics (age, income, travel habits, business vs. leisure, etc.)
  - Foot traffic data (high-traffic terminals, check-in counters, duty-free areas, gates)
  - Airlines and flight patterns (selecting terminals for specific destinations or flight classes)
- Key zones include:
  - Terminal & Gate Locations
  - Baggage Claim & Customs Areas
  - Duty-Free Shopping & Food Courts
  - Security Checkpoints & Waiting Lounges

Ad Formats Offered

- Digital Billboards & Screens:
  - Large-format LED or LCD screens at high-traffic areas like departure gates, baggage claim, and check-in counters. These are dynamic, high-visibility formats that can display rotating content and updates.
- Static Billboards:
  - Traditional outdoor ads placed at prominent locations for mass visibility and long dwell time (often on top of counters, above elevators, or at escalator landings).
- Floor Decals & Digital Floor Displays:
  - Innovative floor media placed in high-traffic areas like walkways, security lanes, and customs lines. Passengers literally walk over your ad, offering full visibility at eye level.
- Airport Lounge Advertising:
  - Ads placed in VIP lounges or business-class areas where travelers spend time relaxing and browsing.
- Airport Wi-Fi Sponsorships & Digital Screens in Elevators:
  - Wi-Fi splash pages where users log in before accessing free internet, elevator screen ads during the ride, and interactive kiosks for browsing.
- Exit & Arrival Gates:
  - Large banners, 3D installations, or posters placed where travelers exit after customs, ideal for targeting passengers after a long flight.

Creative Strategy

- For digital ads, we focus on designing eye-catching visuals with bold calls-to-action and short brand videos that are easy to digest.
- Static ads are crafted to be memorable and highly visible in busy areas like terminal halls and baggage claims.
- For interactive media, we integrate QR codes, product offerings, and location-based promotions to drive engagement.
- Ads in airport lounges will focus on luxury, exclusive experiences to align with the more affluent, business-class audience.

Execution & Logistics

- We manage:
  - Media buying and airport approval processes
  - Design, printing, and installation of large-format ads
  - Coordination with airport operations teams
  - Installation of digital displays and interactive installations
- We ensure compliance with airport regulations for advertising and sponsorships.

Tracking & Reporting

- We can track digital screen performance, including:
  - Impressions, engagement, and viewing data from interactive kiosks or digital screens
  - Heat maps of foot traffic (for floor or wall placements)
  - QR code scans or promotion redemption to track direct response rates
  - Customer surveys (where available) for feedback and awareness levels

Recent Results

We recently partnered with a premium travel luggage brand to launch a campaign across multiple international airports in Europe and Asia.

Objective:
Increase brand awareness and drive sales through visibility in key international airport hubs, targeting affluent travelers preparing for their next trip.

Strategy Collaboration:
We designed a comprehensive campaign that included:

Large digital billboards in the departure lounge and duty-free areas.
Floor displays in high-traffic zones like baggage claim and security areas.
Interactive Wi-Fi sponsorships in business-class lounges with a CTA to visit the brand’s site for exclusive airport discounts.

Execution Details:

Locations: 5 international airports (London, Frankfurt, Singapore, Dubai, and Hong Kong)
Ad Format: Digital billboards, floor decals, Wi-Fi splash pages
Duration: 4-week campaign
CTA: “Travel in style — exclusive 15% off at the airport store”

Results:

Over 12 million impressions in the first two weeks
26% increase in sales at the airport stores where the campaign was active
5,500+ visitors to the brand’s website directly from QR code scans
14% lift in brand recall among business travelers and frequent flyers
The campaign achieved a 4x ROI in the first month

Airport Advertising is the ultimate premium platform to capture global audiences, engage with affluent consumers, and create unforgettable brand moments. With long dwell times and captive audiences, it’s perfect for driving immediate engagement and long-term brand recall.

At Vision 2020 Group, we provide the full spectrum of airport advertising solutions that blend creativity, strategy, and premium placements to make your brand stand out at key travel touchpoints.

Ready to elevate your brand and make a lasting impression at the airport? Let’s fly.

Contact Sales team

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