STREET-LEVEL FORMATS (Lampposts, MupiS, LED SCREENS)

Service Overview

Lamppost Advertising uses banner placements mounted on streetlight poles to deliver brand messages along roadsides, boulevards, residential communities, commercial districts, and event venues. These ads offer consistent repetition, targeted localization, and 360° city-wide coverage — making them one of the most cost-effective, scalable, and visually rhythmic formats in out-of-home media.

At Vision 2020 Group, we design and execute lamppost campaigns that blanket entire neighborhoods or districts, giving brands the ability to dominate a zone with street-level presence. With options to target by district, street, traffic flow, or community demographics, this format is ideal for campaign launches, real estate sales, retail events, government messaging, and brand awareness at scale.

How We Make It Work

Strategic Mapping & Zoning

1. • We work closely with municipal authorities and developers to offer lamppost coverage in:
     
     

     • Key arterial roads
       
       

     • Residential neighborhoods
       
       

     • Business hubs
       
       

     • Tourism hotspots
       
       

     • Event or exhibition zones
       
       

   • Using traffic data, zone profiling, and population density, we help you pick the right number of poles and the most impactful streets to cover — from 30 banners in a community to 300+ across an entire city.
     
     

Format & Design Execution

1. • Standard lamppost banners are typically 1m x 3m (double-sided), mounted vertically with UV-resistant materials.
     
     

   • We design banners with:
     
     

     • Bold branding and contrast
       
       

     • Short, punchy headlines
       
       

     • Visuals readable at 20–30m range
       
       

   • For campaigns requiring dynamic elements, we also offer rotating creatives (across different streets), QR codes, or location-specific messages.
     
     

Production & Installation

1. • We handle all approvals, permits, and coordination with municipal authorities or private developers.
     
     

   • Our team manages printing, pole-by-pole mapping, and safe installation, ensuring every banner meets local safety and visual compliance standards.
     
     

   • Banners are wind-tested and weather-resistant, ideal for long-term city campaigns.
     
     

Monitoring & Maintenance

1. • We provide:
     
     

     • Pre-install location maps
       
       

     • Installation proofs (photos)
       
       

     • Ongoing maintenance throughout the campaign
       
       

   • If banners are damaged or removed due to weather, traffic, or city work, we replace them immediately under SLA.
     
     

Performance Insights & Add-ons

1. • While lampposts are primarily for awareness and visibility, we can track:
     
     

     • Estimated vehicular/pedestrian impressions per zone
       
       

     • QR code engagement (if applied)
       
       

     • Website traffic spikes in geo-targeted areas
       
       

   • Optionally, we integrate lampposts into broader campaigns with social media, radio, or in-store activations for a full 360° rollout.
     
     

Recent Results

We recently deployed a lamppost banner campaign for a luxury real estate developer promoting a new gated community.

Objective:
Drive awareness and lead generation in high-income residential areas and nearby business districts ahead of the private launch event.

Strategy Collaboration:
After analyzing the developer’s target audience, we mapped lampposts along:

• A major road leading to the project site
  
  

• Several premium residential zones
  
  

• A nearby commercial strip with cafes and coworking hubs
  
  

Execution Details:

• Total banners: 180 across 3 key neighborhoods
  
  

• Duration: 5 weeks
  
  

• Designs: 3 alternating creatives highlighting property visuals, tagline, and launch date
  
  

• CTA: QR code linking to RSVP page for private viewing
  
  

Results:

• Estimated 4.6 million impressions over campaign duration
  
  

• 5,400 QR scans from the banners
  
  

• 920+ RSVP registrations for the private launch
  
  

• 73 units reserved within the first 3 weeks post-campaign
  
  

• The client noted a 22% increase in direct search traffic from the campaign areas
  
  

Lamppost Advertising turns your brand into part of the city’s visual rhythm — consistently seen, remembered, and associated with presence and trust.

At Vision 2020 Group, we don’t just “put up banners” — we craft zone-based street dominance strategies that flood your target market with repeated visibility and bold brand messaging.

Want to take over the streets with a campaign that can’t be missed? Let’s make your message part of the skyline.

FAQ

Is lamppost advertising effective in Australian cities like Sydney and Melbourne?
Yes, lamppost advertising is highly effective in cities such as Sydney, Melbourne, Brisbane, and Perth, particularly in busy CBD streets, shopping precincts, and event zones. These placements deliver repeated, eye-level exposure to pedestrians and slow-moving traffic, making them ideal for local and regional brand awareness campaigns.

How can lamppost ads improve brand visibility in Australia?
Lamppost banners are strategically positioned along high-footfall streets, retail areas, and transport corridors, ensuring consistent daily impressions. This repetition strengthens brand recall and keeps your messaging visible to both commuters and shoppers.

Can lamppost advertising target specific areas or communities?
Yes, advertisers can choose specific suburbs, city centres, or cultural districts to reach targeted audiences. This makes lamppost advertising especially effective for hyper-local campaigns, community engagement, and event promotions.

What types of lamppost advertising are available in Australia?
Common formats include double-sided banners, branded street flags, and seasonal promotional signage. These formats are highly visible and can be customised for short-term or long-term campaigns.

Do agencies provide analytics for lamppost campaigns?
Yes, agencies provide estimated impressions based on pedestrian traffic, location data, and exposure frequency. While primarily awareness-driven, these insights help evaluate campaign reach.

Are lamppost ads suitable for all industries?
They are particularly effective for retail, real estate, events, hospitality, and local services, but national brands also use them for city-wide visibility.

Can lamppost ads support seasonal promotions or events?
Absolutely. They are widely used for festivals, sales campaigns, and public events due to their strong local presence.

What makes a lamppost campaign successful in Australia?
Clear, bold messaging combined with strategic placement in high-traffic areas is key. Designs should be simple and easy to read at a glance.

Do lamppost ads complement other OOH formats?
Yes, they work well alongside transit, billboard, and digital campaigns to create consistent multi-channel exposure.

Why invest in lamppost advertising in Australia?
It offers cost-effective, targeted visibility at street level, making it ideal for reinforcing brand presence in specific locations.

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