OOH & Digital Marketing Agency in Australia - Taxi Ads

OOH & Digital Marketing Agency in Australia

taxi advertising / Taxi wrap Advertising

Contact Sales team

Service Overview

Taxi Advertising transforms city cabs into moving billboards, delivering your message across the most populated and high-traffic zones in town. With ads placed on the exterior (roof tops, doors, full wraps) or interior (seatbacks, screens, flyers), your brand travels with the flow of urban life — reaching commuters, pedestrians, business travelers, and tourists from morning to midnight.

At Vision 2020 Group, we design taxi campaigns that not only maximize reach but also stay in front of your audience repeatedly throughout the day. Whether it’s a single city takeover or a multi-city roll-out, we provide scalable, city-saturating taxi ad campaigns built for visibility, recall, and impression volume.

How We Make It Work

Fleet Planning & Zone Targeting

- We select fleets based on:
  - Targeted areas (CBDs, malls, airports, nightlife zones)
  - Taxi routes & ride frequency
  - Geo-demographic insights
- You can target specific districts or go full-scale across city zones to own the streets with repeated exposure.

Ad Formats Offered

- Exterior:
  - Full taxi wraps
  - Door panels or half wraps
  - Roof-top boards or digital LED tops
- Interior:
  - Seatback screens with video ads
  - QR codes or discount flyers
  - Audio message integrations

Creative Strategy

- For exterior wraps, we craft bold, high-contrast visuals that stand out in motion.
- Interior campaigns are tailored for call-to-action, with QR codes, discount offers, or app downloads — ideal for direct response while passengers are idle.
- For digital taxi tops, we schedule dayparted ads to match commuter behavior (e.g., food delivery ads at lunch, entertainment at night).

Execution & Fleet Activation

- We handle:
  - Printing, vehicle wrapping, approvals, and logistics
  - Fleet coordination and driver engagement
  - City compliance and campaign rollout timing

Monitoring & Reporting

- We track:
  - Estimated daily impressions
  - Kilometers traveled
  - Hotspot mapping via GPS (optional on digital taxis)
  - Engagement data from QR scans or promo codes

Recent Results

We recently launched a taxi advertising campaign for a food delivery app entering a new metropolitan market.

Objective:
Build mass awareness in high-density zones, drive app downloads, and position the brand as “available everywhere you go.”

Strategy Collaboration:
We selected 100 taxis across central business districts, popular lunch zones, nightlife areas, and airport routes. We used a combination of:

Full exterior wraps
Seatback QR codes with a first-order discount
Roof-top digital screens with rotating promos

Execution Details:

Campaign Duration: 30 days
Locations: City-wide with zone weighting toward F&B-heavy areas
CTA: “Scan & Eat” with 25% off first 3 orders

Results:

Estimated 8.7 million impressions over the campaign period
18,300 QR code scans from taxi interiors
5,900+ app installs directly attributed to the campaign
Brand search volume increased 4.6x during the first two weeks
The client reached its new user acquisition target 10 days early, with CAC (Cost Per Acquisition) 21% lower than other channels

Taxi Advertising moves your brand — literally and figuratively. With high-frequency routes, continuous motion, and diverse city coverage, it delivers visibility with rhythm and reach with repetition.

At Vision 2020 Group, we turn urban transportation into branded experiences — making sure your brand travels wherever your audience goes.

Need your message seen across the city without standing still? Let’s wrap some taxis and roll.

Contact Sales team

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taxi advertising / Taxi wrap Advertising

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